CUSTOM BRAND DESIGN

GORGEOUS BRAND DESIGNS THAT ARE BUILT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

DOES YOUR BRAND TRULY CONNECT WITH THE RIGHT CUSTOMERS?

If your brand feels outdated or no longer resonates with your audience, it may be time for a refresh. A well-designed brand is the foundation of business success—it attracts the right customers, strengthens marketing efforts, builds recognition, and increases both engagement and sales. A strong brand identity also adds confidence and professionalism, making it one of the most valuable long-term investments for your business.

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BRANDING PACKAGE

THE FOUNDATION OF YOUR CUSTOM BRAND DESIGN STARTS HERE

This signature brand package includes a comprehensive list of all the essential design services that you will need to build a beautiful brand identity, in the simplest way possible. This foundational package comes with a set timeline and investment price, so you know what to expect from the beginning.

For businesses who need more, we can add a full suite of brand design assets to this package, so that you have all the creative collateral that you need for your team. This package is perfect for new businesses and established brands that need an updated look or are missing important designs.

WHAT’S INCLUDED:

BRAND DISCOVERY

This initial phase is designed to thoroughly understand your business, products, and clientele.

It begins with an initial consultation to discuss key aspects of your business. Following the consultation, you will receive a comprehensive brand questionnaire to fill out, aimed at exploring your business’s identity and goals.

Additionally, I will provide guidance on creating a Pinterest board to curate a brand mood board, helping to visually define your brand’s aesthetic and direction.

BRAND STRATEGY

A brand strategy session extends the brand discovery process, aiming to define and refine your brand’s identity. It outlines the core elements of your business, clarifies your brand’s mission, values, vision, and target market.

By clearly defining these aspects, a brand strategy aligns all your efforts towards common goals, effectively engages your target audience, and differentiates your business from competitors, ultimately driving growth and success.

This strategic roadmap is essential as it ensures cohesiveness and consistency in messaging, helping to establish a strong, recognizable brand identity.

MOOD BOARD

Once your information is gathered, I’ll create a brand mood board that captures your overall aesthetic and color palette.

This serves as a foundational visual guide for our design process and decisions, providing a visual map for you to reference as we continue to develop your brand.

By establishing a clear visual direction, the mood board facilitates cohesive and consistent brand representation.

LOGO INSPIRATION BOARD

To refine this process further, I’ll create a logo inspiration board that specifically focuses on design elements and styles for your brand’s logo, providing visual references for shape, color, and typography.

This collection of images, designs, and styles will reflect the desired look and feel of your brand’s logo, giving you a clear sense of the design direction.

You can make changes to both the logo inspiration board and the mood board as needed, ensuring we are both comfortable and confident with the direction before starting the design process.

BRAND CONCEPT DESIGN

Brand concept design involves creating potential visual representations of your brand’s identity based on all the gathered information.

This phase is the most time-consuming part of the process, as it requires thorough research into design concepts, typography, and colors that best align with your brand’s purpose and goals.

You will be presented with three comprehensive brand concepts, each featuring a unique color palette, fonts, logo variations, and patterns. These options allow you to explore different creative directions and choose the concept that best aligns with your brand vision.

LOGO DESIGN

BRAND STYLE GUIDE

This comprehensive style guide outlines essential instructions for effectively and consistently using your brand files. It establishes clear guidelines for presenting your brand across all platforms.

Here’s what it includes:

COMPANY INFORMATION: Basic details about your brand’s mission, values, and vision.

LOGO DESIGN: Your primary logo, secondary logo, and submark displayed in your brand’s palette colors. It also covers spacing, sizing, file formats, and contexts for use.

BRAND COLOR PALETTE: Your complete color palette featuring HEX, CMYK, RGB, and PMS color codes for each color, ensuring accurate matching in both digital and print media.

BRAND FONT FAMILY: Concise usage guides for each of your brand’s fonts, including recommended sizes, spacing, applications, and hierarchy for print and digital media.

IMAGERY: Brand icons, design elements, a browser favicon, and patterns that reflect your brand identity.

BUSINESS CARD DESIGN

SOCIAL MEDIA TEMPLATES

FINAL FILES DELIVERED

You will receive your logo and branding files in various formats suitable for both print and web use. This includes:

Logos in color from your specified palette, black, and white (JPG, PNG, PDF, SVG, EPS)
High-resolution, print-ready PDF file of the business card design
Brand Style Guide in PDF format
High-resolution patterns and/or textures
Digital social media template files

All digital files will be delivered via a Dropbox download link.

ACCESS TO BRAND ADD-ONS

When you become a client and work with me on your custom brand design, you’ll have access to additional brand assets through my brand design add-on services.

Whether you need package design, additional social media templates, envelopes, or other branding materials, I’m here to support all your design needs.

My goal is to continue working with you to ensure your brand remains cohesive and visually impactful across all platforms.

BRAND DESIGN ADD-ON ITEMS

Customize your brand design package by adding any of the following items, delivered as high-resolution, print-ready files. Professional printing and shipping is available for an additional fee.

Business Card setup for additional employees
Letterhead + Branded Envelope
Thank You Cards or Notecards
Branded Envelopes with return address
Postcard
Price Sheet
Brochure/Flyer
Ad Design
Menu Design
Package Design
Social Media Templates
Social Media Banner or Graphic
Social Media Highlight Icons
Custom Illustrations
Copy of your handwritten signature
Printing and Shipping

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READY TO CREATE YOUR CUSTOM BRAND?

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PROCESS AND TIMELINE

THE CUSTOM BRAND DESIGN PROCESS TAKES ABOUT 4 – 8 WEEKS

Phase One

SCHEDULE → RESEARCH

CONTACT ME
+
CONSULTATION
+
BOOK YOUR SPOT
+
BRAND DISCOVERY
+
BRAND STRATEGY
+
BRAND BOARDS

Phase Two

DESIGN → EDITING

BRAND DESIGN
+
BRAND CONCEPTS
+
LOGO DESIGN
+
EDITING
+
PERFECTING
+
BRAND STYLE GUIDE

Phase Three

DELIVERY → LAUNCH

COLLATERAL DESIGN
+
BUSINESS CARDS
+
SOCIAL MEDIA TEMPLATES
+
OPTIONAL ADD-ONS
+
FILE DELIVERABLES
+
BRAND LAUNCH

READY TO GET STARTED?

CONTACT ME →

LOGO DESIGN

ENHANCE YOUR BRAND IDENTITY WITH A LOGOTYPE OR LOGOMARK

This premium logo design service is tailored for clients with a well-established brand identity who are looking to enhance and update their visual presence. Whether you’re interested in a refined logomark or a new logotype, the goal is to modernize your existing logo to better reflect your current vision and connect with a modern audience. This service is ideal for businesses that want to preserve their brand’s essence while refreshing their logo to create a more contemporary and impactful visual identity.

Every logo design I create is 100% unique, meticulously handcrafted to capture the perfect balance of elegance and professionalism. With a custom logo design, you’re not just investing in a logo; you’re acquiring a powerful branding tool that distinguishes you from the competition.

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SIGNATURE LOGOS

CREATE A LOGO OF YOUR HANDWRITTEN SIGNATURE

Transforming your handwritten signature into a logo is a compelling way to elevate your personal brand and leave a lasting impression. A custom signature logo combines your personal touch with artistic design, resulting in a memorable graphic that can be used across all your digital and physical materials. Whether you’re signing documents or making your mark on social media, a signature logo ensures your name stands out in a crowded marketplace.

For your signature logo, I can trace your current signature to create a digital copy, or I can design a custom signature that reflects your style and unique handwriting, transforming it into a sleek, professional logo. I can also incorporate graphical line art to create a design that is not just a logo, but a work of art. The result will be a visually striking signature logo that authentically represents your personal or business identity.

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Claire, Abington, MA

“Since launching my new brand, I have received countless compliments from clients and industry peers. Emily’s work has given my brand a fresh, modern look that connects better with my clients and has already enhanced our brand’s recognition and reputation.“

ICONIC BRANDING