SEARCH ENGINE OPTIMIZATION

FEELING INVISIBLE ONLINE?

It’s time to boost your visibility and attract the attention your business deserves

SEARCH ENGINE OPTIMIZATION (SEO)

RANK HIGHER, REACH FURTHER — BUILD A STRONGER ONLINE PRESENCE

READY TO MOVE UP IN THE RANKS?

You’ve invested significant time and energy into creating your website, but it’s not attracting enough visitors or driving the sales you hoped for. Relying on referrals alone isn’t bringing in enough clients, and seeing minimal results from your hard work can be discouraging.

The truth is, a beautiful design isn’t enough. SEO, strategy, and messaging are arguably the most important elements of your brand and website design. They ensure your website not only looks great but also works hard to drive traffic and convert visitors into customers.

That’s where Website SEO optimization and strategic SEO copy makes a difference. With targeted keyword integration, expertly crafted messaging, on-page enhancements, and technical refinements, your website can rank higher, reach the right audience, and deliver measurable results.

YES I NEED THIS!

WEBSITE SEO OPTIMIZATION

STRATEGIC ENHANCEMENTS, REAL RESULTS

SEO – Is It Really Necessary? If you want your website to stand out, improve search engine rankings, and connect with the right audience, then the answer is a resounding YES! But don’t worry—I’m here to make the process easier for you. With years of experience helping clients increase their online visibility, I’ve guided businesses to get more sales and achieve measurable results without the overwhelm.

Working with me to enhance your website’s optimization fast-tracks your success, driving more traffic without the hassle of handling technical details on your own. Through strategic keyword integration, sitemaps, and impactful on-page enhancements, Website SEO Optimization quickly connects your site with the right audience and builds a strong foundation for sustainable growth and lasting success.

INCLUDED IN THE SEO OPTIMIZATION PACKAGE:

SEO KEYWORD RESEARCH

SEO Keyword Research, Strategy, and Website Mapping:

Curious about what your ideal clients are searching for online? This step uncovers the answers.

Through a detailed analysis, we’ll identify the most valuable keywords for your business, ensuring they align with your goals and resonate with your target audience.

By identifying the specific terms and phrases your customers are actively searching for, we can create a strategy to boost your visibility and position your website prominently in search results.

Finally, website mapping integrates these keywords into your site’s structure, creating a strong foundation for higher rankings and driving meaningful traffic to your pages.

HOME PAGE SEO ENHANCEMENTS

Home Page SEO Enhancements:

TITLE TAG & META DESCRIPTION + IMAGE OPTIMIZATION
Boost your website’s visibility and engagement with strategic SEO enhancements. This process optimizes your home page with well-crafted title tags, compelling meta descriptions, and properly optimized images—helping search engines understand your business and making your site more appealing to visitors.

By aligning your page with targeted keywords and improving image performance, these enhancements ensure a strong first impression, increase search rankings, and drive more traffic to your website.

WEBSITE PAGE SEO ENHANCEMENTS

SEO Enhancements For 3 Main Website Pages:

TITLE TAG & META DESCRIPTION + IMAGE OPTIMIZATION
Expand your website’s reach and visibility by optimizing three key pages with strategic SEO enhancements. This process utilizes keyword research and website mapping to craft targeted title tags and meta descriptions that align with relevant keywords, improve search engine rankings, and increase click-through rates.

Each title tag and meta description is carefully tailored to reflect your brand’s voice, enhance discoverability, and encourage user engagement. Additionally, image optimization ensures faster load times and better SEO performance—helping your website stand out in search results.

PRODUCT & POST SEO ENHANCEMENTS

SEO Enhancements For 1 Product Page and 1 Post Page:

TITLE TAG & META DESCRIPTION + IMAGE OPTIMIZATION
Ensure your key content reaches the right audience with targeted SEO updates. This process leverages keyword research to refine the title tags, meta descriptions, and images for one product page and one blog post—enhancing search visibility and driving relevant traffic.

For the product page, optimized title tags and meta descriptions improve rankings and attract potential customers, while image enhancements boost performance and engagement.

For the blog post, SEO-driven title tags, descriptions, and image optimization help improve discoverability, encourage readership, and enhance the overall user experience.

Together, these refinements strengthen your website’s visibility and expand its reach to your ideal audience.

TECHNICAL SEO REPORT

Technical SEO Report:

Uncover hidden technical issues that could be holding your website back.

This comprehensive report identifies critical technical problems that may be affecting your website’s performance and search engine visibility. It includes an in-depth analysis of factors such as page speed, mobile-friendliness, crawl errors, broken links, and more.

By addressing these barriers, the report provides actionable insights to improve your site’s functionality, enhance user experience, and ensure it meets search engine requirements for optimal rankings.

SITEMAP SUBMISSION TO GOOGLE

Sitemap Submission to Google:

We present your entire site to Google, making it easy for search engines to find and index every page.

Submitting your sitemap ensures all of your website’s pages are indexed properly and easily discoverable by search engines.

This process helps search engines understand your site’s structure and prioritize your content for ranking. Keeping your sitemap updated and submitted improves the efficiency of how search engines crawl your site, boosts visibility, and ensures that no important pages are overlooked.

SEO QUICK TIP REFERENCE GUIDE

SEO Quick Tip Reference Guide:

Stay ahead with a resource that keeps your website optimized for the future.

This straightforward guide provides easy-to-follow tips to help you maintain SEO best practices long after the initial optimization. It includes actionable advice for refining your content, optimizing images, improving page load speed, and monitoring your website’s performance.

With this guide, you’ll have the tools and knowledge to keep your site aligned with evolving SEO standards, ensuring consistent traffic growth and lasting results.

FOLLOW UP SUPPORT

One Week of Follow-Up SEO Support:

Feel confident and supported as you take your optimized website to the next level.

Once the initial SEO optimization is complete, this dedicated support period gives you direct access to address any questions, fix potential issues, or fine-tune your website. It’s designed to ensure you feel confident navigating your newly optimized site while keeping your momentum as results start to appear.

Whether you’re seeking clarification on specific changes or tips for maintaining best practices, this follow-up support provides everything you need to stay on track for long-term success.

Ongoing SEO support is available based on your specific needs.

READY TO OPTIMIZE YOUR WEBSITE?

LET’S CHAT →

WHAT ARE THE SEO STATISTICS?

SEO: Did you know that 93% of online experiences begin with a search engine? Organic search drives 53% of all website traffic, making it the most powerful channel for attracting visitors. Businesses that prioritize SEO often see a 2-3x increase in organic traffic over time and enjoy 12% higher annual revenue growth compared to those that don’t. Plus, 75% of users never scroll past the first page of search results, emphasizing the critical need to rank high. With numbers like these, investing in SEO isn’t just smart—it’s essential for sustainable growth.

SEO → SALES: On average, website sales conversion rates hover around just 1%–2%. This means you’ll need at least 100 visitors a day—or 3,000 visitors a month—to achieve one daily sale. With effective SEO optimization, you can drive more organic traffic to your website, making it easier to reach your sales goals and grow your business with less effort.

WEBSITE SEO COPYWRITING

BOOST YOUR VISIBILITY, ENGAGE YOUR AUDIENCE, DRIVE RESULTS

The right words make all the difference. Integrating your SEO keyword strategy into clear, compelling, and conversion-focused website content is essential for maximizing visibility and connecting with your audience. Professional SEO copywriting ensures your content ranks high on search engines, builds trust, and drives action—turning your website visitors into loyal customers.

Whether you need engaging website copy, persuasive product descriptions, or impactful blog posts, every word is crafted to optimize visibility and deliver results. Writing the perfect copy doesn’t have to feel overwhelming. With years of experience helping businesses grow, I’ll make the process simple and deliver expertly written content that works as hard as you do.

INCLUDED IN THE SEO + MARKETING COPYWRITING PACKAGE:

CONTENT STRATEGY

SEO Content Strategy & Brand Alignment:

Your website copy should reflect your brand identity while being strategically optimized for visibility and engagement. This step ensures your content aligns with your business goals by integrating SEO keyword research and brand voice strategy—so your copy sounds like your brand, not just a collection of search terms.

This includes:

SEO-Driven Content – Using keyword research and site mapping to guide copy direction.
Refining Your Brand Voice – Crafting consistent, on-brand messaging that reflects your values.
Connecting with Your Audience – Writing copy that speaks to their needs, challenges, and aspirations.
Strategic Optimization – Placing keywords naturally in headings, subheadings, and body text for maximum impact.

This process ensures your content isn’t just optimized for search engines—it’s authentic, engaging, and aligned with your brand’s personality while driving measurable results.

HOME PAGE STRATEGY

Homepage & Landing Page Optimization:

Your homepage or landing page is often the first interaction visitors have with your brand—a critical opportunity to make a lasting impression. This service evaluates your existing branding and integrates your SEO keyword strategy to create a page that captivates, informs, and converts.

Key elements include:

Strategic Keyword Integration – Optimizing headlines, subheadings, and body content with targeted keywords to improve visibility in search results.
Brand-Aligned Messaging – Ensuring tone, style, and messaging reflect your brand identity for a consistent, professional feel.
User-Focused Structure – Organizing content to naturally guide visitors, address their needs, and encourage engagement.
Compelling Headlines & Subheadings – Capturing attention with clear, keyword-rich titles that resonate with your audience.
Conversion-Driven CTAs – Crafting persuasive prompts that inspire action, whether it’s making a purchase, signing up, or getting in touch.

Optimizing your homepage or landing page for both search engines and real people helps you attract the right audience, build trust, and drive measurable results.

CALL TO ACTION DEVELOPMENT

SEO-Optimized Call-to-Action (CTA) Development:

A strong Call-to-Action (CTA) is more than just a button or link—it’s a strategic invitation that guides visitors toward meaningful actions like signing up, purchasing, or reaching out to your business.

CTAs should be clear, persuasive, and seamlessly integrated into your website’s content. By aligning with your branding and keyword strategy, we create CTAs that:

Incorporate Strategic Keywords – Naturally include targeted keywords to boost search relevance.
Reflect Your Brand Voice – Maintain consistency in tone and messaging across your site.
Address User Intent – Match visitor needs and expectations to drive engagement.
Stand Out Visually & Contextually – Ensure CTAs are well-placed, eye-catching, and naturally embedded in content.
Encourage Immediate Action – Use compelling, action-oriented language to drive conversions.

This approach strengthens both SEO and user experience, ensuring your CTAs not only rank well but also inspire real engagement and business growth.

TARGETED MESSAGING

Audience-Focused SEO Messaging:

Your audience is at the heart of your business, and your messaging should speak directly to their needs, preferences, and pain points—all while aligning with your SEO strategy. Strong, audience-focused content ensures your message connects authentically and effectively, driving engagement and results.

Through Audience-Focused Messaging, we:

Leverage Your Brand Identity – Ensure your brand voice and tone are consistent, recognizable, and relatable.
Incorporate Strategic Keywords – Seamlessly integrate SEO keywords for visibility without sacrificing readability.
Address User Needs – Identify audience challenges and goals, crafting content that resonates and provides value.
Craft Personalized, Engaging Messages – Develop tailored copy that builds trust and strengthens connections.
Support the Customer Journey – Align messaging with every stage of the buyer’s journey, from awareness to decision-making.

By combining audience insights with SEO best practices, your messaging remains both compelling and strategic—boosting visibility, strengthening connections, and driving real business growth.

FULL PAGE SEO COPYWRITING

Full-Page SEO Copywriting:

High-quality content is the foundation of an effective website. With Full-Page SEO Copywriting, every word is strategically crafted to engage visitors, enhance visibility, and drive results. This SEO-optimized content is tailored to key areas of your website, ensuring your messaging connects with your audience while improving search engine rankings.

By reviewing your existing branding and leveraging your SEO keyword strategy, we’ll create content that:

Aligns with Your Brand: Reflects your brand’s identity, tone, and values to ensure consistency across every page.
Targets Strategic Keywords: Seamlessly integrates primary and secondary keywords into headlines, subheadings, and body content to enhance your search engine rankings.
Focuses on User Engagement: Provides clear, concise, and compelling messaging that holds the attention of your audience and encourages action.
Optimizes Page Structure: Utilizes SEO best practices to ensure each page is well-organized, scannable, and easy to navigate for users and search engines.

What’s Included:

Homepage and 2 Major Pages: Up to 600 words per page, combining engaging messaging with effective keyword integration.
One Blog Post: SEO-optimized content (up to 500 words) designed to educate, inform, or entertain while boosting search rankings.
One Product Page: Persuasive, SEO-driven content (up to 300 words) tailored to highlight your product’s unique benefits and drive conversions.

Your website’s content is not only optimized for search engines but also strategically crafted to connect with your audience and drive measurable results.

FOLLOW UP SUPPORT

One Week of SEO Copywriting Support:

Feel confident and supported as you launch your newly optimized website content.

Once your SEO copywriting is complete, this dedicated support period ensures you have direct access to address any questions, refine messaging, or make small adjustments to your copy. It’s designed to help you feel confident using your SEO-driven content while keeping your momentum as search rankings and engagement improve.

From refining keyword placement to fine-tuning CTAs, this follow-up support helps you confidently implement and maintain your SEO-driven content for long-term success.

READY TO TRANSFORM YOUR WEBSITE WITH POWERFUL SEO AND MARKETING COPY?

CONTACT ME →

Let’s Work Together

Save yourself the hassle of figuring out SEO—your time is better spent running your business. Let’s create strategic, high-impact content that boosts visibility, engages your audience, and drives results.

Reach Out—I’d love to help optimize your success!

LET’S CHAT →

Lauren, Chicago, IL

“Emily’s expertise in SEO optimization elevated our website to the next level. She carefully integrated keywords into our content, boosted our search rankings, and increased our traffic. Her precision and in-depth knowledge of SEO made the entire process smooth and effective.”

Cora, Spokane, WA

“Working with Emily on our website copy was a game-changer. She really nailed our brand voice and created content that speaks directly to our audience while driving action. The way she seamlessly wove in our SEO strategy was impressive, and the whole process felt so easy. We’re thrilled with the results and can’t recommend her enough!”